Marketing Plan McDonald's North America Research Paper

Marketing Plan McDonalds North America - seek Paper ExampleThe mascot of the store Ronald McDonalds is a orbiculate icon. He has been instrumental in the firms ability to carry through the highest nutriment market share among kids in the pains. The organization has a huge customer can that allowed the store to serve 64 million customers on a daily basis (Aboutmcdonalds, 2011). The financial surgery of the company in 2010 was outstanding. The net income and net margin of the firm in 2010 were $4,946 million and 20.54% respectively. The product var. of the company is excellent. This provides the customers with many eating alternatives to choose from. The company just like any other vocation has weaknesses. One of the weaknesses of McDonalds is that it competes in an extremely saturated industry. There are approximately 160,000 fast food restaurants in the United States. A second weakness of the firm is that a lot of its food products are non nutritional since they have high contents of fat. As the industry leader the company is a bell ringer of its followers who often include anti-McDonalds campaigns in their advertisements. The high cost of acquiring a McDonalds franchise has become a weakness that will make it harder for the company in the future to fancy a large pool of franchisee applicants. The organization also charges extremely high royalties. Franchisees have to pay a 12% royalty on sales and a 4% advertising fee. This means that the franchisee gets to keep tho 84% of the revenues generated by the store. There are opportunities that McDonalds can capitalize on to continue to achieve growth and prosperity and to improve the brand value of the company. The firm can increase its product crack to include more products that have lower fat content. The use of wheat flatbread and tortillas can be employ to add several healthy products that can attract dieters, diabetics, and healthy eaters. Another opportunity for McDonalds is to create a new cu stomer reward program. The new customer reward program would give its customers a 6% food reference for future purchases. The creation of this program would beat the best program in the industry which is the Burger Kings BK reward which gives customers in certain states and US territories a 5% credit towards future purchases (Mybkrewardscard, 2011). A growth opportunity for the company is mobile food trucks. McDonalds should design and aggressively market mobile McDonalds food vending trucks. These food trucks would offer a limited McDonalds menu. Two advantages of fling these trucks are lower franchisee entry cost and lower operating costs. Distress in the US and global economy is a threat to McDonalds. The rising unemployment in the United States is decreasing the disposable income of its citizens. The unemployment rate in the United States in August of 2011 was 9.1% (Tradingeconomics, 2011). When the population has lower income people spend less money eating outside of home. The trend towards healthier eating is another threat to McDonalds. Fast foods are by genius an unhealthy meal. Another threat to McDonalds is increased education among the population about the health dangers of high phthisis of red meats. High consumption of red meat increases risk of cancer, heart disease and it lower intent expectancy (Brody, 2009). Competition McDonalds faces direct and indirect competition from many sectors. There are thousands of fast food restaurant competing in the fast food industry. Many cafes, bakeries, mobile food